Marketing
Creative assets, filed by client
and campaign as they land
The Drive AI files deliverables, briefs and approvals under the client and campaign they belong to, so the approved version is obvious and Logo_final_v3_FINAL_revised stops being a category of file.
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In short
How should an agency organize creative assets across clients and campaigns?
Client, then campaign, then stage — working, review, approved, delivered — because the question asked of an asset is almost never where it is but which version was signed off. The Drive AI files each asset under the client and campaign it belongs to and names it by date, so the current version is the latest one rather than the one with the most words in its filename.
What a shared drive cannot do
- Tell you which of five similarly named files is the approved one, rather than which was saved last.
- Keep a delivered asset distinct from the working file that has been edited twice since delivery.
- Catch the approvals and revised files that arrive as attachments in email or Slack.
It does this where the work already lives: a browser extension puts The Drive AI inside Google Drive, OneDrive and Dropbox, and workflows can watch SharePoint, Gmail, Outlook, Slack or Teams for anything new. It runs alongside Asana, Monday or a DAM rather than replacing them — those run the schedule and the brand library, and this organizes the working files around them.
The Problem
What's costing you time
Assets everywhere
Creative files scattered across Google Drive, Dropbox, email, Slack, and local desktops.
Version control nightmares
Logo_final_v3_FINAL_revised.png. Nobody knows which version is current.
Finding the right asset
The client needs the approved banner ad from last quarter. Nobody can find it.
Approvals buried in threads
The message that approved the work is in a Slack channel or an email nobody can locate.
How it works
Set up in minutes
Connect where the work already lives
The Google Drive, OneDrive, SharePoint or Dropbox the team already uses, plus the Slack, Teams or email where files and approvals move.
Describe the structure once
Client, then campaign, then stage. Said in plain English rather than rebuilt by hand for every new campaign.
Assets file themselves
Each new file is read and filed under the client and campaign, named date-first so the latest is the latest.
Ask across every client
"What did we deliver to Client X last quarter?" — answered from the delivered folder rather than from memory.
Features
Built for how you work
Filed by Client and Campaign
Assets sort into the client and campaign they belong to, with working, approved and delivered kept distinct rather than mixed in one folder.
The Latest Is the Latest
Files are named date-first, so the current version is obvious by sorting instead of by parsing whose filename has the most FINALs in it.
Rules for Every New File
Set the filing rules once, and every new asset — from Slack or Teams, Gmail or Outlook, Google Drive, OneDrive, SharePoint or Dropbox — is organized by them without anyone touching it.
Works Where Your Files Already Are
A browser extension puts The Drive AI inside Google Drive, OneDrive and Dropbox, so an agency organizes and searches in place without migrating off its current storage.
Search Inside Briefs and Decks
"Pull up the brand guidelines for the fintech client" — answered from the contents of documents rather than their filenames.
Review Before It Files
Any rule can pause for a person to approve it, showing exactly what it is about to do before it does it. Nothing irreversible happens without a preview.
Share a Campaign Folder With a Client
Secure links to a campaign or a specific deliverable, with expiry and permissions, and no account for the client to create.
Collect Assets From Clients
Send a link for logos, product shots or copy. What comes back files under that client and campaign rather than into an inbox.
E-Signatures for SOWs
Send statements of work and contracts for signing. Signed copies file themselves under the client.
Results
What each role gets
Creative Directors open the approved version of anything without asking three people which file that was.
Account Managers answer what was delivered and when while the client is still on the call.
Designers find the asset that already exists instead of rebuilding it, which is the cheapest hour an agency ever saves.
Project Managers hand a campaign to somebody new without a walkthrough, because every client folder is laid out the same way.
Copywriters search briefs, brand guides and past copy for a client as one set rather than opening decks until the right one appears.
Agency Owners see what is outstanding across clients without asking each team to assemble a status.
Use Cases
Just ask
"Find the approved logo variations for Acme Corp"
"Show all social media assets for the spring campaign"
"Which client projects are missing final deliverables?"
"Pull up the brand guidelines for the fintech client"
"Find all video assets over 30 seconds from Q4"
"Show me the latest pitch deck for the healthcare RFP"
"What did we deliver to Client X last quarter?"
"Find the photography selects from the product shoot"
Comparison
Why switch
Auto-organize by client/campaign
Approved kept apart from working
Natural language search
Search inside briefs and decks
Email & Slack capture
Works in your existing storage
Client sharing portals
Encryption at rest
Use cases
The jobs this actually does
A Folder Structure for Design Projects That Survives the Project
The folder is not the problem. The problem is that six months later nobody can tell which of logo-final-v3-APPROVED-b.ai was the one the client actually signed off, including the person who made it.
Organize Creative Assets by Client, Campaign and Stage
The client asks for the banner you delivered in March. There are five files with almost the same name, two of them say FINAL, and the newest one was edited a week after delivery by someone trying something out.
Keep Client Feedback With the Asset It Refers To
Three months later the client says they never approved that headline. The approval exists — in a Slack thread, in a channel that has since been archived, from an account manager who has left.
FAQ
Questions answered
How should an agency organize creative assets?
Client, then campaign, then stage — working, review, approved, delivered — with files named date-first in ISO form. The stage level is the one that matters, because the question asked of an asset is almost always which version was signed off rather than where the file is.
How do you solve the Logo_final_v3_FINAL problem?
By taking the version out of the filename and putting the date there instead, so the newest file is the newest by sorting rather than by interpretation. Keeping approved and delivered assets in their own stage folders is what stops a working file that has been edited since from being mistaken for the one the client signed off.
Can it find an asset from a description?
It searches what is inside files, which works well for briefs, decks, guidelines and any asset with text in it. For images with no text, search depends on where the file is filed and what it is named rather than on interpreting the picture — so the folder structure is doing the work there, not image recognition.
Does an agency have to move its files?
No. A browser extension puts The Drive AI inside Google Drive, OneDrive and Dropbox, so assets are organized, renamed and searched where they already sit. Workflows can also watch SharePoint, Slack, Teams, Gmail and Outlook. Nothing is migrated and existing share links keep working.
Does this replace a DAM or a project management tool?
No. A DAM holds the approved brand library with its rights and usage rules; Asana or Monday runs the schedule. The Drive AI organizes the working files around both — the drafts, the client sends, the Slack attachments — which is where most of the mess actually lives.
What creative file types does it handle?
PDFs, layered design files, exports, PNGs, JPGs, SVGs, video, presentation and document formats. Files with text in them are searchable by their contents; binary design files are organized and findable by where they sit and what they are named rather than by what is inside them.
Every Asset, Every Client, One Search Away
Filed by client and campaign, with the approved version obvious.
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